As the industry leader in pawn shop management software, we have a responsibility to do more than just sell you software. With nearly 30 years of experience, PawnMaster can help you build a more efficient and profitable business. At Data Age, we strive to put you in the best possible position for success!

Total Cost of Ownership

How much is your software really costing you?

Data Age Business Supplies

Network buying power saves you money!

Training/Data Age University

Unleash the power of PawnMaster features, with knowledge comes profit!

Off-Site Backup

Set, Forget & Go.


PawnMaster software was developed with integral electronic police submission tools for local or state and federal law enforcement. PawnMaster generates legal disclaimers such as text messaging consent forms and anti-money laundering reports for your security. Our experienced development team continually provides software updates. At Data Age, security matters!


Data is the most important aspect of your business. Converting from one software platform to another can create a sense of fear and uncertainty. At Data Age, we strive to alleviate your worries and give you the certainty you need. Our dedicated conversion experts complete a data analysis of your current information and make recommendations based on each situation at no cost.

Marketing Your Business

Unleash the power of PawnMaster features, with knowledge comes profit! SMS Texting, Protection Plan, Mass Inventory Update, Customer Demographic Reports, Marketing Summary Report, Aged Inventory Report, e-foro eCommerce Integration and more!


Sales: 888-949-7296
Support: 727-582-9100
Fax: 727-582-9666


14450 46th St. North
Suite #108
Clearwater, FL 33762

Training/Data Age University

Training is the fastest route to success within PawnMaster. We offer several training options to help you and your employees fully utilize all PawnMaster features. Our goal is to make sure you understand how PawnMaster can maximize your revenue and profits. Our team of subject matter experts are well versed in PawnMaster and the pawn industry. Our training programs are designed to help beginners get up and running quickly. We also teach experienced users how to gain a better understanding of the rich reporting and advanced money making features within PawnMaster. Training Programs Available:

Data Age University

  • Training in the Data Age Training Facility
  • Experienced PawnMaster Experts
  • Free from Distractions and Interruptions
  • Customized Curriculum Based on Your Data
  • Advanced Training for Experienced Users


  • On Location In Your Shop
  • Experienced Trainers
  • Train Your Entire Staff at Once
  • Training Customized to Your Shops Needs
  • Work one-on-one with a PawnMaster Expert

Online Tutorials*

  • Available 24/7
  • Over 75 Comprehensive Tutorials
  • Beginner, Intermediate & Advanced Lessons
  • Self-Paced Learning
  • Great for Ongoing Training


  • Available 9AM-5PM Eastern Time, M-F
  • Work with an Experienced PawnMaster Trainer
  • Great for Specific, Detailed Needs

*Contact your account manager to access the PawnMaster training center. Ask for more details on our different training options!

Marketing Your Business

Our integrated marketing reports were developed to give you useful data on customer trends. These customer details allow you to target your customers spending patterns. Our rich customer reports give you customer demographics based on age, race and gender. Utilizing these reports allow you to use strategic marketing strategies to capture a specific audience. Use our wanted items report in conjunction with our text messaging module to notify customers when wanted items become available. Our referral report gives you an analysis on all marketing channels, letting you know how people hear about your business. E4o, is our new marketing module that allows you list items on Craigslist, and eBay without leaving your PawnMaster dashboard. e4o is specifically designed to save you time while increasing foot traffic and e-commerce presence! Our text massaging module gives you the tools to directly message your customers directly through PawnMaster! Send payment reminders, holiday and special offer alerts. Receive manager alerts so you know exactly what is happening in your store. Ask for additional details on our revenue enhancing modules today! At, PawnMaster, we built our software with the Pawnbroker in mind!

Business Supplies

Our customers save an average of $2,000* a year by ordering business supplies through Data Age. We leverage the buying power of over 2,700 customers to help reduce the day-to-day expenses of running a pawnshop. We have partnered with a printing supplier to secure discounts of 30% in most instances. Our buying power gets you deep discounts on printer ribbons, inventory labels, jewelry labels, receipt paper, ink cartridges, and toner. Call 888-949-7296 for more information or use our order online feature to process your order today! *Customers with larger chains will see greater savings!

Data Conversions

Does your current software provider no longer offer support? Did you choose your current software solely on price? Data Age has the solution. Data Age has converted thousands of customers to the PawnMaster platform. Chances are we’ve already converted data from your current software platform to ours. Our dedicated conversion experts can do a complete analysis of your current data and make recommendations best suited for your specific situation. There are several options when it comes to moving your business data from one pawn system to another. These options range from complete automated transfers of data to manually re-entering your customer information and pawn data or a customized solution that fits your business needs. Be very careful of anyone that says your data conversion is “No Problem” or “We can guarantee 100% accuracy!” Data Conversions can be done but they need to be taken very seriously. It’s not always just the data conversion that you have to count on, you will need a company that is willing to stand behind it, that’s what makes the difference.


PawnMaster gives Pawnbroker’s the tools necessary to do business in all 50 states while staying compliant with local, state and federal laws. Local Level includes uploading ticket information or file formats to local law enforcement. State level includes calculations for chargeable rates, number of days to hold onto merchandise, background checks and state tax rates. Federal Level includes mandates on calculations, and ATF reporting changes. PawnMaster software provides electronic police submission tools that are modified to local or state law enforcement file formatting specs. Our in-house Development department incorporates truth and lending laws, ATF laws and changes, and FCC laws when coding new releases. PawnMaster makes new software updates available on or by appointment with technical support. PawnMaster also notifies customers through text messaging and email upon any new PawnMaster version releases including compliancy changes. Our software was developed and continually evolves with the Pawnbroker in mind!

Total Cost of Ownership

Price and the total cost of ownership is an area we address early on. We are industry leading experts and understand that cash drives your business. We have an excellent track record from thousands of clients, based on software success and the cost models we offer. We encourage you to pay close attention to quality and total cost of ownership when researching software vendors. Other software providers offer what appear to be attractive monthly service charges and claim to have the lowest cost of ownership. As you do your homework and ask the right questions you will quickly come to realize the hidden fees and additional service charges that are not mentioned. These fees are accrued on a monthly basis which hike up the cost of ownership over time. As the clear cut industry leader, we assume the mantle of responsibility and invest a wealth of time to ensure these misconceptions are addressed on every level. PawnMaster has the most seasoned team in the industry, working with thousands of Pawnbrokers while mapping each client’s winning business plan driven by results and success. Not only do we have flexible pricing options; we have the most stable, industry leading product built on nearly 30 years of customer feedback. With PawnMaster there are no surprises when it comes to costs… Just results! We have converted thousands of customers from other vendors to our platform, often times the main reason being hidden costs and little to no technical support. Can you imagine this scenario? Your system shuts down during critical business hours and you cannot reach technical support? Our customer care agreement was put in place for these reasons. Our CCA covers technical and customer support, compliancy and software updates, account oversight, online training and much more. We have a fully staffed in-house technical support and development team. We built our software with the Pawnbroker in mind! Quality you deserve, excellence you can afford! We encourage you to ask your Account Manager to speak to some of our clients who have made the decision to switch.

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